Vincent Flanders' Two-Minute Offense
Analysis of the daily site for Sep. 30, 2002
Site: Cooke and Neff Real Estate
URL: www.cookeandneff.com
Vincent found the following flaws in two minutes:
Problem areas include:
1. This looks like a Microsoft-generated Web page. If there's one tip I can give the world it would be this: don't use Microsoft Word, FrontPage, or Publisher to generate your pages. I've seen thousands of bad ones and only about four good ones. Do the math.
2. The page doesn't fit into an 800 x 600 window. There's too much horizontal scrolling as you'll see in the screen shot below.
3. We have text running into the lovely background (kill the background) at 800 x 600. Obviously, nobody looked at this site at this screen resolution.
4. Why is *real estate* (underneath Cooke & Neff), placed where it is. All the other text is centered. There's the same problem in the navigation at the left.
5. The logo is simply awful.
6. The graphics are awful.
7. Background images on subpages are not consistent. And they're an ugly shade of pink.
8. When you leave/arrive on one of the pages, a voice asks you to bookmark the page. Look, I wouldn't do that for Google. I'm not doing it for this site.
9. On one of the pages where there are listing links, there is underscored text which looks like a link but isn't.
10. Then there are links that aren't underscored and some that are. Very confusing.
You found the following flaws in two minutes:
Your comments go here.
Please Note: The Two-Minute Offense is not intended to be an in-depth usability study. After all, we're only giving ourselves two minutes to look at a page. The goal is to help you develop the mindset of looking at and analyzing Web pages quickly and, hopefully, more effectively than you've been doing.
Site Snapshot:
